Bimbo in Mexico is like Wonder. Bimbo produces white sandwich bread, promoted by a little white osito (bear cub) in a chef´s hat, and now, 2011, it also offers scores of whole wheat and multigrain options.
Bimbo sells packaged sweet cakes, too, kind of like Hostess selections in the US. One of its most popular is the Negrito. The Little Black One.
The Negrito is a white cake (it was once compared to a hot dog roll) both filled and topped with chocolate. On its package is a black boy with a huge Afro and big stepping Keep on Truckin' feet. He has a Negrito in his hand and a smile on his face, happy presumably to have his yummy snack.
If you are chubby in Mexico, you are probably nicknamed Gorda. If you are skinny, you are Flaca, unless someone in your life has a wry sense of humor, and you are called Gorda. Sean as a toddler was called Tortuga because, naked, we imagined her a turtle without its shell. If you are light, you are called Guera. If you are dark, you are Negro, or Negra, like my sister-in-law. So a black boy or a chocolate snack is El Negrito. Here in Mexico, it´s all good.